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How does QL work? QL resides on each PC and laptop of your organization. Users use PowerPoint to present presentations while QL allows users to seamlessly integrate data-driven charts and tables as if they were created especially for the presentation. Then, with a click of the mouse, users can change layouts, demographics, publications, measures, data sources, sorting, etc.
How is this software any different than what’s available now? The primary differences are:
(a) It is user friendly and requires minimal training
(b) designed and intended for non-PC literate sales and media people
(c) most powerful syndicated data tool in the media publishing industry
(d) does not require on-line connections (it uses a laptop resident data-slice)
(e) is fully integrated with PowerPoint and can be saved and emailed
(f) there is no user fees or license fees.
(g) System enhancements and customization are available
Why not let Marketing Research make all the changes to reports? Even in ideal situations, Marketing Research cannot be responsive to every sales circumstance. QL allows users to have access to critical sales data while redistributing the role of Marketing Research. QL allows dynamic on-the-fly sales capabilities for everyone.
What is QL’s greatest benefits? QL is (a) easy to use (b) not reliant on internet connections, (c) integrates seamlessly into PowerPoint, (d) is available to all.
How can QL benefit my bottom line? QL benefits your bottom line by:
(a) Improving your ROII (Return on Information Investment)
(b) Building a more dynamic and self-sufficient sales force through self-analysis
(c) Implementing a proven sales strategy for generating advertising sales
(d) Reallocation of resources to more dynamic roles (instead of number crunchers)
(e) “Raising the bar” by creating a corporate-wide level-of-excellence.
(f) Becoming the “preferred supplier” of information by being the technology leader for publications in your classification.
How do users open and use the software? Once QL is installed, there is an extra Menu option in PowerPoint called “Quantum Leap”. Clicking on this QL menu item allows users to access the functions of the software as if they were part of PowerPoint.
Where does the data reside? A data “slice” resides on each user’s PC or laptop. This is vastly different than having a gate-keeper at your organization trying to predict and create every way a representative can look at data for all circumstances.
Do remote users need direct connections to syndicated DB’s? No. QL downloads a “slice” of your own syndicated data and uses that “slice” as the driver for creating charts, tables and repots. If users request specific demographic, lifestyle, product or Brand data, it can be easily appended to the data slice and distributed to all users.
Are the databases too big to fit on a PC? No. QL uses a customized compression methodology that allows the data to be stored in a compressed format and dynamically accessed while the system is being used.
How often does the data get updated? Clients typically update their data with every new issuance of syndicated data. Throughout the year, there will always be a necessity to update the database. QL’s functionality easily accommodates this need.
What if I want to incorporate demographics that are not in the DB? It takes less than an hour to incorporate and post new demographics to a standard database. This function is done by a “System Administrator” to assure consistency and proper stewardship of the data.
How do the databases get distributed (especially to field offices)? Databases can either be emailed, downloaded from a network drive or downloaded from a secure FTP/Web site. With high-speed access, databases can be downloaded in 5-15 minutes.
Is this a new piece of software I have to Install and train Users on? Yes and no. QL easily installs on any PC with PowerPoint already loaded on it. However, the training required is limited because it works within PowerPoint.
How PC-literate do users need to be? QL is designed to work within the confines of PowerPoint and Excel. Knowledge of these systems is helpful, but not critical. One use of the tool is to have presentations developed at headquarters and then let the sales force customize the charts and data tables to reflect their specific product line.
What user training is required? Typically, introductory training sessions last for half a day. This includes the time to install the software, demonstrate basic functionality, do a hands-on “build your own presentation” workshop, and a sampling of more advanced features.
Are additional training sessions available? Yes. As part of your annual subscription, authorized users can join in QL sponsored “Webinars” to train new and existing users on the software. However, on-site trainings and additional client work will be charged at standard consulting rates.
What is QL’s pricing structure? There is an annual fee per publication to license the software.
What is included with the purchase of the software? QL will (a) setup your organization with specific default data from your syndicated data supplier, (b) install the software on as many PCs as desired, (c) do an administrator training session for your Marketing research people and (d) do either a train-the-trainer session or do a group training at your location. | 
